People update and curate content on Wikipedia for free. A billion monthly users post videos on YouTube that competes with cinemas with big stars for your attention. When other users share reviews we find it a useful guide with which to navigate our choices. Sharing: Volunteering our time and skills for others’ benefitġ.8 billion photos are shared every day.

We do not want to own anything as long as we can access it when needed. If you have the app on your phone, you don’t need to own a car. Things move quickly from being products to being services. Access: Ownership is getting replaced by access 80 million blog posts are composed daily. 60 trillion pages exist on the web and growing every day. Reading time has tripled since 1980 and growing. We already have 5 billion digital screens and 3.8 billion more will be added this year. Think of the number of digital displays you view every day. Screening: Digital displays are everywhere We are used to streaming all our data (think RSS feeds or Twitter streams or Facebook timelines). That is how we now expect our communication to happen in real time. Or the jokes that you forward (and often receive the same joke from different friends). Think of the photos you share on social media.

Think of the internet as a giant copying machine that copies data, ideas and media as it passes from person to another. Flowing: The constant flow of data across devices Netflix knows everything about your movie viewing habit and can predict the movies (that have not yet been made) that you will like in future.

Facebook uses it to recognize faces with almost the same degree of accuracy as a human. Cognifying: Adding artificial intelligence changes everythingĮvery major digital company has been using more and more of it. You won’t get time to master something and then upgrade. Everyone is constantly on a learning curve. It has flexibility, customization, upgrades, connections and new benefits. An automobile is a transportation service that is updated according to usage, feedback, competition and innovation. So let us look at the twelve shifts that are inevitable. He uses 12 terms like Becoming, Cognifying, Screening etc to describe behaviors that we are familiar with. There are twelve shifts that he talks about. The Inevitable takes us on a journey around the way our lives are changing because of what technology is doing to us.

The Inevitable by Kevin Kelly